Are you a sustainable/ethical brand?Updated 2 years ago
We don’t label ourselves a ‘sustainable brand’ – we recognise that the retail industry will never be 100% sustainable. Reducing our impact is a work in progress.Sustainability is really important to us. First and foremost, sustainability for us means reducing the waste associated with over production. On top of that, we make sustainable decisions wherever we can.
We also don’t say we’re an ‘ethical brand’ because we believe being ethical is a journey rather than an end destination. What we do say is that we’re doing everything in an ethical way and we’re on a journey to always improve. To do this, we're focussed on making the right decisions wherever we can, from the factories we work with, to how we market, to our own carbon footprints and the impact we have on the world.