About Unfolded and our StoryUpdated 2 days ago
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes.
Before Unfolded we used to help big brands remove the waste from their business - but we realised that for real change to happen, we had to build a totally new way to shop.
We're a company focused on positive impact in everything we do. Over 100,000 women have joined our mission to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
We're based in Edinburgh, Scotland - the fashion capital of the world... All of our clothes are made in ethical factories in India. Our returns are handled by a partner near Nottingham.
We don’t have an office as we don’t want to create additional costs and reduce our impact focus. If you want to get in touch with us, please contact customer support on [email protected].
Our Story
Cally, Jamie and Hilde previously worked together helping big brands reduce the waste they created, but they wouldn't change!
Before Unfolded, we ran Mallzee, a tech company that used data to help brands decide what to make—and what to avoid. The idea was simple: better insight data, fewer unwanted clothes.
Despite our efforts, these companies wouldn’t change—they kept creating mountains of waste. With their profit margins, it was easier to just pump out waste rather than fix their broken model...
During COVID, many fashion brands cancelled orders for clothes already made and refused to pay the factories. This left millions of garment workers facing unimaginable hardship.
We couldn’t accept this, so we launched Lost Stock: an initiative where people bought a mystery box of the cancelled clothes. Each purchase supported a Bangladeshi garment worker’s family for a week and kept these new clothes out of landfill.
With Lost Stock we ended up supporting 113,000 people for a month each during Covid!
Realising that no matter what we did they wouldn’t change, we founded Unfolded to take on fast fashion and build a way to make clothes that are better for the planet, the people who make them and you...
At Unfolded our community helps design everything we make and our clothes are made after you order —eliminating waste. The savings this creates go toward higher wages for garment workers and literacy programmes for kids living near our factories in India. And, offering you amazing quality for a fair price...
You can find out more about Unfolded and our story here.