How is your way of shopping more sustainable?Updated 10 days ago

30% of new clothes made this year will never be sold, or worn! That is 26 billion items of clothing…

Creating those clothes generates 2% of the worlds greenhouse gas emissions. Making clothes that no one will ever wear!

By making clothes without the waste we’re much more sustainable. Our long term vision is to replace the current model for buying clothes for millions of customers - helping to significantly reduce the emissions generated buying clothes.

We only use sustainable fabrics, and we detail what fabric is used on each product in the description. We make conscious decisions whilst creating every style to reduce our environmental impact as much as possible.

We regularly audit our factory partners to ensure working conditions and environmental credentials are met. We also run spot checks on them. We have strong working relationships with them and they support our missions and goals to change the fashion industry.

We partner with factories that are already providing for some of the biggest brands in the world so there are plenty of checks and balances between us all to keep working conditions good.